Spodaj smo pobrskali za podatki, kaj o rezervah spletnih strani, menijo digitalne agencije. Omenjani pojmi v članku so: “rezerve spletnih strani digitalni marketing”.
Vir navedb je raziskava združenja digitalnih agencij, ki za svoje naročnike (podjetja) opravljajo različne digitalne naloge.
Digitalne agencije so bile “pobarane” o tem kako ocenjujejo rezervo in znanja podjetij na različnih področjih spletnega/digitalnega udejstvovanja.
Podatke so zmetali na kup in prišli do naslednjih rezultatov:
Uporabniška izkušnja
-
Najprej so spletne agencije pobarali o tem kaj menijo kakšna je rezerva spletnih strani njihovih naročnikov pri uporabniški izkušnji:
Čez polovica odgovorov pravi, da na področju uporabniške izkušnje spletnih strani zeva zeeelo velika luknja.
Kaj je uporabniška izkušnja? Kako jo izboljšati?
Kmečka logika: uporabno spletno stran ima podjetnik, katerega stran hitro in enostavno omogoča uporabniku, da pride do informacije, ki jo ta išče. Ponavadi to pomeni, da ne zmečemo vsega na eno stran, ampak, da na posamezni strani (znotraj strani) odgovarjamo točno na tisto, s čimer s spletno stranjo (ali ključnimi besedami) ciljamo.
Primer: pozitivna uporabniška izkušnja bi lahko bila, če oglas za neko spletno stran predstavlja, da lahko na njej preverite v 30 sekundah kako zdravo spite. Če uporabnik pride (na podlagi te obljube na vašo stran) in ugotovi, da ta “meritev” traja 23 let – to ni pozitivna uporabniška izkušnja.
Če uporabnik ugotovi, da sploh na vaši strani ne bo prišel do uporabne informacije v zvezi z dano obljubo (iz oglasa), ampak, da ste vse skupaj spisali samo za to, da pridete do njegovih kontaktnih podatkov ali, da ga “namamite” na naročilo na e novice (ali samo ogled vaše strani) – to tudi ni pozitivna uporabniška izkušnja.
Gremo globje: dostikrat podjetniki menijo, da je pozitivna uporabniška izkušnja tudi razpis nagradne igre. Figo. Ni.
Nagradna igra je lovilec kontaktov (za nadaljnje napadanje), niti približno pa je uporabnik ne bo delil naprej v povezavi z vašim produktom ali storitvijo (kvečjemu v povezavi z obljubljeno nagrado).
Za 100% učinkovito uporabniško izkušnjo je v celoti potrebno upoštevati proces digitalne transformacije podjetja, ki se želi učinkovito pojavljati na spletu. Skladno s svojimi poslovnimi cilji.
Analiza spletnih strani
Zraven uporabniške izkušnje spletnihstrani, je podlaga za razvoj in rast vsake internetne strani, pravzaprav tudi temeljita analiza spletne strani, pri čemer se internetne strani analizirajo skozi več različnih vidikov. Tako k analiziranju spletnih strani spadajo:
- seo analiza spletnih strani (seo pregled internetne strani)
- offsite SEO analiza spletnih strani in SERP pozicije (analiza pozicij spletne strani na posamezne ključne besede)
- analiza hitrosti nalaganja spletne strani
- analiza pripravljenosti spletne strani za prikaz na mobilnih napravah
- analiza optimizacije strani in rasti spletne strani (struktura in arhitektura spletne strani)
- analiza vpetosti in vključenosti spletne strani v socialna omrežja
- analiza vsebinskega marketinškega nastopa spletne strani
- tematska in long tail analiza ključnih besed
- analiza priložnosti spletne strani
- analiza email marketinga, itd…
Za pravilno, starteško zastavitev spletnega nastopa spletnih trgovin in ostalih internetnih strani, se različne metode analiziranja spletnih strani, med seboj dopolnjujejo in prekrivajo, med najbolj priljubljena orodja za analiziranje spletnih strani za nastop na Googlu, pa ponuja kar Google sam v obliki Google Analytics orodja in Google Search konsole.
Razvoj novih produktov in storitev
-
Nato so spletne izvajalce pobarali o tem kaj menijo kako močni so podjetniki pri razvijanju novih produktov in storitev.
Slabih 40% jih pravi, da zeva na tem področju velika rezerva, če pa k tem prištejem še tiste, ki pravijo, da zeva na tem področju manjša luknja, pa ugotovimo, da jih je skupaj 68,4%. Kar je ogromno.
Kmečka logika: razmislite o sebi. Kdaj ste nazadnje lansirali kaj novega na vaši strani? Produktno novost, storitveno novost. Podatki (zgoraj) pravijo, da je tega že lep čas. Naša izkušnja tudi.
Super hint: ne skočite zdaj v zrak in na vrat na nos “posiljujte” novosti, ki mora nujno čez dva dni biti na vaši spletni strani. Hold your horses. Vdahnite in raje razmislite kako in kaj narediti, da lahko mesečno ali vsaj četrtletno “pljunete” novost ali zanimivost.
Vaša pojutrišnja novost bo namreč nova samo en dan. Nato pride spet nov dan. In za njim še eden. In tako bo hitro naokrog teden dni – in vaša novost izpred tedna, bo že starosta. In boste spet tam kot danes. Na vrat na nos iskali nekaj, da boste sveži in zanimivi.
Zakaj ne bi s tem opravili enkrat za vselej? Zberite ekipo, razmislite in skreirajte “sistem”, ki bo redno bruhal novosti. Četudi drobne.
Priporočamo tudi: Kaj upoštevati pri izboru agencije za spletni marketing?
Izziv spletnih strani doseganja drugih digitalnih medijev
-
Earned media execution
Kaj je to za en vragec?
V bistvu se res sliši znanstveno, ni pa nič posebnega. Tukaj so agencije samo pobarali o tem koliko kaj menijo, da naročniške spletne strani dosežejo druge spletne medije (socialo, blogerske skupnosti,..)
Če seštejemo rezerve, smo tudi tukaj blizu 70% rezerve. Noro ne?
Da ne gremo s siciranjem vsakega reveža posebej, kar sklep:
Pozorni boste opazili, da spletne agencije, ki za svoje naročnike (podjetja) opravljajo različne spletne storitve (plačane kampanje, SEO, socialo,….) v skoraj vseh primerih (samo v enem ne) ocenjujejo, da imajo njihovi naročniki čez 50% rezerve na področju svojega spletnega nastopa.
Fantastičen video na temo digitalne transformacije – Predrag Ćirković
Ključne besede: rezerve spletnih strani digitalni marketing
keto lemon cake https://ketodietione.com/
gay daddy dating site https://gaychatrooms.org/
online dating sites gay https://gaydatingzz.com/
best gay dating site in india https://freegaychatnew.com/
best gay dating websitw https://gaychatgay.com/
dating a gay korean girl https://dating-gaym.com/
gay online dating phone number https://gaydatinglosangeles.com/
arab gay dating website https://gayedating.com/
gay dating decoded https://gay-singles-dating.com/
gay truckers dating sites https://gaydatingcanada.com/
gay guy dating sites https://gayonlinedating.net/
write college essay https://essayghostwriter.com/
write a college essay https://essaywritercentral.com/
writing expository essays https://essaysnet.com/
essay paper writing service https://essaytag.com/
pay someone to write my essay https://online2casino.com/
writing a comparison essay https://onlinecasinos4me.com/
casino welcome bonus https://casinoonlinek.com/
casino games that pay real money https://casinoonlinet.com/
no deposit sign up bonus https://casinosonlinex.com/
admission essay writing services https://multiessay.com/
writing an essay for college https://buy1essay.com/
writing an essay intro https://student-essay.com/
wife dare sex games captions https://sexgameszone.com/
danny phantom sex games https://sexygamess.com/
free 3d animated adult sex games ads https://sex4games.com/
lois griffin sex games https://sexgamesx.net/
naked girls playing sex games https://cybersexgames.net/
san manuel casino play online https://onlinecasinoad.com/
zone casino online https://casinogamesmachines.com/
online casino games with real money https://conline-casinos-hub.com/
is cabbage keto https://ketogenicdiets.net/
keto lasagna https://ketogendiet.net/
keto margarita https://ketogenicdietinfo.com/
slimfast keto shakes https://ketogendiets.com/
write an analysis essay https://anenglishessay.com/
writing essay online https://topessayswriter.com/
writing an introduction to an essay https://yoursuperessay.com/
writing essay for college https://howtowriteessaytips.com/
what to write about for college essay https://checkyouressay.com/
free gay dating sites toronto https://gayprideusa.com/
vh1 dating naked gay https://gayfade.com/
gay senior dating sites https://gaysugardaddydatingsites.com/
california critical thinking skills test https://criticalthinkingbasics.com/
importance of critical thinking in nursing https://criticalthinkinginstitute.com/
how to improve critical thinking skills at work https://criticalthinking2020.net/
an example of critical thinking https://uncriticalthinking.com/
5 paragraph essay example https://choosevpn.net/
essay meaning https://topvpndeals.net/
essay on technology https://tjvpn.net/
how to write an essay for college admission https://thebestvpnpro.com/
uc essay prompts https://vpn4home.com/
school uniform argumentative essay https://vpnshroud.com/
introduction essay about yourself https://vpnsrank.com/
essay hook examples https://vpn4torrents.com/
collehe essay https://windowsvpns.com/
2creating
1overseer
gay macho dating https://gaypridee.com
senior gay women dating https://gay-buddies.com
gay dating kingston ny https://gayprideusa.com
gay dating websites dallas https://speedgaydate.com
gay arab dating service https://gaysugardaddydatingsites.com
ring central gay pnp slam 2019 room chat code https://bjsgaychatroom.info/
gay boys free dating websites https://gaypridee.com/
gay danish english chat rooms https://gaytgpost.com/
free gay chat fcn free chat network https://gay-buddies.com/
gay dating richland, wa https://speedgaydate.com/
free vegas penny slots https://2-free-slots.com/
nasty slots https://freeonlneslotmachine.com/
download scatter slots https://candylandslotmachine.com/
spooky slots 2015 https://pennyslotmachines.org/
slots lounge https://slotmachinesworld.com/
slotomania slots https://slotmachinesforum.net/
house of fun free slots https://slot-machine-sale.com/
double diamond slots free https://beat-slot-machines.com/
dnd spell slots https://download-slot-machines.com/
casino free slots https://411slotmachine.com/
casino 888 free slots https://www-slotmachines.com/
adult slots era https://slotmachinegameinfo.com/
average dissertation length https://buydissertationhelp.com/
dissertation fellowships https://dissertationwriting-service.com/
dissertation writing group https://mydissertationwritinghelp.com/
dissertation help management https://dissertations-writing.org/
define dissertation https://helpon-doctoral-dissertations.net/
1disagreed
what is dissertation https://professionaldissertationwriting.org/
data analysis dissertation help https://professionaldissertationwriting.com/
research writing help https://helpwithdissertationwritinglondon.com/
dissertation help service general https://dissertationwritingcenter.com/
dissertation writing tutors https://dissertationhelpexpert.com/
premium dissertation writing service https://accountingdissertationhelp.com/
define dissertation https://examplesofdissertation.com/
statistics help for dissertation https://writing-a-dissertation.net/
doctoral dissertation help thesis https://bestdissertationwritingservice.net/
thesis vs dissertation https://businessdissertationhelp.com/
writing help https://customdissertationwritinghelp.com/
dissertation proposal methodology example archived https://writingadissertationproposal.com/
doctoral dissertation help reference https://dissertationhelpspecialist.com/
dissertation abstract example https://dissertationhelperhub.com/
dissertation express https://customthesiswritingservices.com/
meadows casino online https://download-casino-slots.com/
online casino bonus codes https://firstonlinecasino.org/
hallmark online casino https://onlinecasinofortunes.com/
choctaw casino online https://newlasvegascasinos.com/
ocean online casino login https://trust-online-casino.com/
online casino baccarat https://onlinecasinosdirectory.org/
vegas casino online real money https://9lineslotscasino.com/
online casino with free signup bonus real money usa https://free-online-casinos.net/
borgota online casino https://internet-casinos-online.net/
online casino black jack https://cybertimeonlinecasino.com/
online sweepstakes casino real money https://1freeslotscasino.com/
online casino index https://vrgamescasino.com/
free casino online games https://casino-online-roulette.com/
online casino usa no deposit bonus https://casino-online-jackpot.com/
online casino usa real money https://onlineplayerscasino.com/
resorts casino online https://ownonlinecasino.com/
online casino freispiele https://all-online-casino-games.com/
black lotus online casino https://casino8online.com/
free vpn download for mac https://freevpnconnection.com/
free vpn download for mac https://shiva-vpn.com/
free vpn reviews https://freehostingvpn.com/
buy hma vpn https://ippowervpn.net/
best google chrome vpn https://imfreevpn.net/
the best vpn app https://superfreevpn.net/
top vpn services https://free-vpn-proxy.com/
buy vpn with crypto https://rsvpnorthvalley.com/
gay tips for gay bottom dating https://datinggayservices.com/
best dating website in usa https://freephotodating.com/
40 online dating https://onlinedatingbabes.com/
single women darling side https://adult-singles-online-dating.com/
dating sims free online japanese adult https://adult-classifieds-online-dating.com/
senior dating sites free https://online-internet-dating.net/
dating free https://speedatingwebsites.com/
free personals site https://datingpersonalsonline.com/
relative dating https://wowdatingsites.com/
dating free https://lavaonlinedating.com/
free gay dating sites chat https://freeadultdatingpasses.com/
online dating service https://virtual-online-dating-service.com/
dating web site https://zonlinedating.com/
best sites dating https://onlinedatingservicesecrets.com/
new michigan online casino https://onlinecasinos4me.com/
win real money online casino https://casinosonlinex.com/
321 gay chat https://newgaychat.com/
gay chat apps https://gaychatcams.net/
gay geek chat https://gaychatspots.com/
boomerang gay chat https://gay-live-chat.net/
gay perv chat group https://chatcongays.com/
live chat video gay https://gayphillychat.com/
hidden gay video chat https://gaychatnorules.com/
live gay young male sex chat rooms https://gaymusclechatrooms.com/
free gay video chat https://free-gay-sex-chat.com/
what does the diamond emoji mean in gay chat https://gayinteracialchat.com/
free chat with men – live gay cams, free gay webcams at chaturbate https://gaymanchatrooms.com/
best paper writing services https://term-paper-help.org/
help with writing paper https://sociologypapershelp.com/
write my papers https://uktermpaperwriters.com/
help with paper writing https://paperwritinghq.com/
write my economics paper https://writepapersformoney.com/
some to write my paper https://write-my-paper-for-me.org/
website that will write a paper for you https://doyourpapersonline.com/
custom paper writing https://top100custompapernapkins.com/
paper help https://researchpaperswriting.org/
buy school papers https://cheapcustompaper.org/
buy custom papers https://buyessaypaperz.com/
papers writing service https://mypaperwritinghelp.com/
best college paper writing service https://writemypaperquick.com/
pay to do paper https://essaybuypaper.com/
pay someone to write a paper for me https://papercranewritingservices.com/
dltk custom writing paper https://premiumpapershelp.com/
where can you buy resume paper https://ypaywallpapers.com/
write my thesis paper https://studentpaperhelp.com/
Beverly Bultron
[…]we came across a cool web-site that you could possibly take pleasure in. Take a look for those who want[…]
2pinnacle
coursework writing service uk https://courseworkninja.com/
courseworks help https://writingacoursework.com/
do my coursework online https://courseworkdownloads.com/
coursework writing help https://courseworkinfotest.com/
coursework project https://coursework-expert.com/
coursework on a resume https://buycoursework.org/
coursework moderation https://courseworkdomau.com/
dating sifes https://freewebdating.net/
dating free online https://jewish-dating-online.net/
dating services contact china https://jewish-dating-online.net/
plenty fish date site https://free-dating-sites-free-personals.com/
free dating sites no payment https://onlinedatingsurvey.com/
mature nl free https://onlinedatingsuccessguide.com/
online dating sites for free 100% https://onlinedatinghunks.com/
best sites dating https://datingwebsiteshopper.com/
zoosk dating login https://allaboutdatingsites.com/
best date sites https://freedatinglive.com/
dating services online https://freewebdating.net/
seo plans and pricing
bbieggngi brfzr pziyirc dbhd xkyybwqegfxpdup
buy backlinks for my website
tkjnlicba ywnej szxynja jiee vphesswqsrnoqdy
3000
3000
10000
10000
9gm.ru
9gm.ru
hdorg2.ru
https://hdorg2.ru/
raso.su
raso.su